News Article

Yoshida: We Totally Underrepresented Vita

Posted by Sammy Barker

Real talk

One of the biggest issues with Sony’s E3 press conference this year was the platform holder's decision to awkwardly gloss over PlayStation Vita. Chatting exclusively with VG247, Shuhei Yoshida, the head of Sony’s Worldwide Studios, admitted that the move may have been a mistake.

He explained:

It was our fault for not spending enough time on PS Vita content. We have 25 new games on the show floor, playable during E3. And many of them are fantastic-looking games; from our own library is LittleBigPlanet on Vita, which looks fantastic. We could have shown it off, or Sound Shapes – coming up in August; it plays great – or some third-party [game] – Jet Set Radio on Vita is amazingly sharp and playable. So we could have shown more during the press conference.

Yoshida continued that Sony has been criticised for having long press conferences in the past, so the platform holder decided to scale things down this year. Of course, that means less room to show off different games – though we’re sure some will be keen to point out the prolonged demo of Wonderbook: Book of Spells as a slight misstep.

Still, Shuhei was not willing to shrug off the feedback entirely, and recognised that the company may have got the balance of content wrong.

He concluded:

If you really look for new information for PS Vita games coming out this year and early next year, we totally underrepresented that.

The idea of a more concise Sony press conference appeals to us, but hopefully the platform holder finds a way to better represent all of its systems next year.


User Comments (11)



eliotgballade said:

why did they do this ? it's almost as if the poor sales (in japan) have made sony brush anything vita under the carpet



Zergling said:

Absolutley poor business decision. They could have at least said during the conference that they will host a special online vita press conference to show off the games coming out this year and beyond. However, Nintendo had already said they were doing that so it would have been very strategic for Sony to push the Vita to the moon during their press conference and attempt to create a buzz and steal some market share. I mean Gravity Rush is unique and coming out next week in NA so why would you not mention that????



rjejr said:

All 3 presentations were lackluster. I don't know how they spend millions of $ to do these things and then have such horrible shows.
MS had Smartglass and Halo 4. I don't even recall that much Kinect gaming outside of Joe Montana which looked kind of tacked on. snore
Sony had the best showing b/c they were smart enough to close w/ a shotgun blast to the face. And they had the AC3 boat battle (not new game but new footage) and Beyond and GOW:A. I don't recall the Vita except the cross-platform fighter news (that game needs a better name or acronym). I've removed Wonderbook from my brain. Imagine how painful that would have been w/o Harry Potter? egads
And Nintendo had the best opening w/ Miyamoto and Pikmin 3 but then slowly started sinking, showing better stuff on the 3DS than the WiiU, and then sunk entirely into NintendoLand. the pain

So no Vita? Not surprising. But is it the death knell? Maybe it can get a Smartglass app




The Wonderbook actually looks interesting. My daughter would love it, but again, needs good marketing (they could learn a thing or two from LeapFrog) but I doubt it's going to set the sales charts on fire.

Beyond and Last of Us appear to be the stealers of the show on the whole.

And come on Death knell because it wasn't given E3 outings? With the release schedule the way it is, it's hardly being overlooked outside of E3.



Squiggle55 said:

Mind-boggling that they ignored the Vita. I think Nintendo won by default because of that. All Sony needed to do was show a montage of upcoming Vita games, including some we didn't know about, like Nintendo always does.



JavierYHL said:

i think they have no new big AAA games to show thats why they are not showing any...with such poor sales of the vita...i dun think they would be so stupid as to ignored the vita if they have something big to show...nice cover up sony !



get2sammyb said:

@JavierYHL They've got 25 games on the show floor, so there's definitely stuff coming. I'm surprised they didn't show off LBP or something — that game's getting a lot of buzz.



JavierYHL said:

@get2sammyb yup but i mean they have no new big AAA games to surprise us thats why they use the time to market games like TLOU and Beyond instead...



CanisWolfred said:

I'd rather see more Vita games on a show that's a bit too long, myself...well, so long as they're on the show floor...

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