Sony has revealed its latest PlayStation Vita commercial for Japan. The campaign – which was teased earlier in the week – shows local celebrity Shigeru Matsuzaki strumming an acoustic guitar while a Crystal White PlayStation Vita obscures his face. The commercial then closes with the tagline “it’s getting interesting”, which boasts a pun about the colour white in Japanese.

Ahem. The refreshed system design is available now in Japan. If this commercial somehow manages to improve the handheld’s fortunes, then we’ll eat our shoes.