Sony: Some of Our Competitors Are Losing the Plot
Posted by Sammy Barker
Sony’s Jack Buser is not one to censor his opinions, which nearly always results in some entertaining interviews. Chatting with VentureBeat, the head of digital platforms has provided another cracker, launching a scathing attack at Microsoft.
In the interview, Buser suggested that some of Sony’s competitors are “losing the plot” and have forgotten that gamers “built this industry”.
Strap yourself in, here’s what Buser had to say:
We are for the gamer first and foremost. Everything we do at PlayStation, we ask ourselves first, what’s right for the gamer? And at our press conference, we really stood up and put both our hands in the air and said, look, we are for gamers first and foremost. While some of our competitors, seemingly, are losing the plot, forgetting what built this industry. It was the gamer. We remain incredibly focused on the gamer, and our press conference really drove that home.
Buser explained that titles such as The Last of Us and Beyond are prime examples of what gamers want from the space. He continued that media services like Netflix and Amazon Video are just the icing on the cake.
We’re seeing other companies spend a lot of time and energy trying to legitimize themselves in the [entertainment] space, and unfortunately what happens is they can very quickly lose the plot with gamers. That’s quite dangerous. That’s why we at PlayStation very much put the gamer first and foremost.
It’s a message that Sony’s been keen to promote all E3. Jack Tretton opened the PlayStation press conference earlier this week explaining that the platform is for gamers, and various other interviews have hit similar beats.
Honestly, it’s a philosophy we appreciate. Like most people, we use our PS3 for more than gaming – but if the system ever started to promote those aspects above it, then we honestly think we’d lose a bit of interest.
Buser may be a bit blunt with his analysis, but we think he’s got a point – and ultimately, we’re kind of glad he’s someone that’s championing the brand.