EA Targeting Five Million Sales for Dead Space 3
Posted by Sammy Barker
For many fans, Dead Space 3 already looks desperately disappointing. The tense, claustrophobic horror of its predecessors has been replaced by formulaic cover-based shooting. That’s because the game needs to hit a “larger audience” according to publisher EA.
Chatting with CVG, publishing executive Frank Gibeau explained that a game like Dead Space 3 needs to attract “audience sizes of around five million” to maintain investment. We’re not making this up.
Anything less than [five million] and it becomes quite difficult financially given how expensive it is to make games and market them. We feel good about that growth but we have to be very paranoid about making sure we don't change the experience so much that we lose the fanbase.
And yet, it looks like that’s precisely what EA has done. We’re still open to Dead Space 3 winning us over, but it's going to be a tall order considering the direction the sequel appears to be taking. It’s a shame because the original Dead Space is still one of the best games on PS3.