More than 800,000 players signed up to Battlefield 3’s Premium subscription tier within two weeks of the package being available, EA has announced. Chatting with USA Today, EA Games chief Patrick Soderlund explained that the service had already exceeded the publisher’s expectations. “We are very pleased with the performance so far," he said.
Just like Call of Duty: Elite, Battlefield 3 Premium rewards players with early access to anticipated downloadable content. For example, the recently released Close Quarters expansion pack was made available to subscribers first.
Despite the service’s success, though, Soderlund believes it’s too early to make any decisions regarding the model’s future. “We're actually only two weeks into it, so it's a little early to tell how this is going to pay off,” he explained, “It certainly looks very promising right now though.”