With the PlayStation Vita now firmly established on retail store shelves, Sony is turning its attention to ensuring there is long-term enthusiasm in the platform. In the UK it intends to achieve that by pumping a whopping £1.5 million into a fresh Easter promotional push.
The new campaign will see the PS Vita targeting folks out and about during the Easter holidays, a crucial period in which children enjoy a couple of weeks off school.
Sony’s UK marketing gaffer Alan Duncan explained:
The Easter campaign will consist of high impact outdoor media, along with an extension to our existing digital, cinema and press activity.
The promotion will include new outdoor adverts in over 3,600 locations, demonstrations in shopping centres, and a higher density of print ads in magazines and newspapers.
Duncan continued:
We have an always-on approach to Vita marketing, continually evolving and updating our campaigns to match the new and compelling entertainment experiences delivered by this uniquely powerful device.
At last count the PS Vita had sold 1.2 million units worldwide. The handheld’s release schedule is looking a bit barren in April, but things really begin to pick up next month with Resistance: Burning Skies, Mortal Kombat and the hotly anticipated Gravity Rush in June.
[source mcvuk.com]
Comments 5
Sony is dumb. LUCKILY, they have wads of cash stored up. So they can keep surviving fails like the PSP, PSP Go, and PS3 launch.
But seriously, let's waste 1.5 million pounds or whatever that is. Every single bit of evidence suggest hardware sales are directly tied to price. So why don't you price your handheld the same as your home console and see how well the handheld sells? Schmucks
@shinobi88
Yeah sure, Price is one of the determining factors if a device is successful or not. But Price is not the only factor. How do you explain Iphone, Ipods, and Ipads?? These device range from $250-$600 a pop and people still buy them. Some even have an Iphone, ipod, and Ipad. Some people even pay an addition $300 just to upgrade the Iphone from a Iphone4 to Iphone 4s. Whats the difference the "s". Not everything play by the rules, and gaming and next generation devices is one of the devices that does not play by the rules.
Sony should embrace the point that the Vita isn't a PS3P, it's a Vita, it is it's own handheld that is already getting a flurry of unique games. This shows that Sony really does care about the unique-osity of the PlayStation Vita, and if I'm wrong, point me out, this should be really good for Sony's business :3
@Kayoss, There is absolutely no comparison between a PS Vita and an Ipod. Are they both handheld? Ya. Can you play games on both? Ya. But the point of Ipods is not gaming. It's internet, photos, and apps. It can actually replace a cell phone. Gaming on Ipods is just a bonus. The PS Vita is a GAMING device, with other features tacked on. In the modern history of gaming devices, most notably the PS3 and another handheld device the 3DS, the far and away #1 factor in hardware sales is price. End of story.
@shinobi88 Oh so lets just make the Vita ONE dollar and see how many we can sell! *sarcasm
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