Sony Stumps Up £1.5 Million for Easter Vita Push
Posted by Sammy Barker
Sadly not hiring the Easter bunny, though
With the PlayStation Vita now firmly established on retail store shelves, Sony is turning its attention to ensuring there is long-term enthusiasm in the platform. In the UK it intends to achieve that by pumping a whopping £1.5 million into a fresh Easter promotional push.
The new campaign will see the PS Vita targeting folks out and about during the Easter holidays, a crucial period in which children enjoy a couple of weeks off school.
Sony’s UK marketing gaffer Alan Duncan explained:
The Easter campaign will consist of high impact outdoor media, along with an extension to our existing digital, cinema and press activity.
The promotion will include new outdoor adverts in over 3,600 locations, demonstrations in shopping centres, and a higher density of print ads in magazines and newspapers.
We have an always-on approach to Vita marketing, continually evolving and updating our campaigns to match the new and compelling entertainment experiences delivered by this uniquely powerful device.
At last count the PS Vita had sold 1.2 million units worldwide. The handheld’s release schedule is looking a bit barren in April, but things really begin to pick up next month with Resistance: Burning Skies, Mortal Kombat and the hotly anticipated Gravity Rush in June.