News Article

Kaz Hirai to Reveal Sony Rescue Strategy This Month

Posted by Sammy Barker

No time for jokes

Expect to see the hairs on newly appointed Sony CEO Kaz Hirai’s head gently transition to a subtle shade of silver over the coming months. The fresh faced executive has announced a conference for 12th April where he’s expected to reveal his strategy to turn the troubled Japanese manufacturer around.

With Sony predicted to lose another $2.7 million this fiscal year, all eyes will be on Hirai and his future plans. The CEO has said that he intends to make PlayStation one of the core pillars of Sony’s recovery over the coming years, so expect a heavy emphasis on gaming from the gaffer’s presentation.

Don’t expect Ridge Racer jokes though. We imagine this will be a very serious conference – even if Kaz is an unintentionally funny guy.


User Comments (11)



Zergling said:

Bring on the Vita games Mr. Kaz. I want my $250+ gamble to pay off.....soon!



get2sammyb said:

@Zergling Patience. The games are coming. I'm amazed people are done with the launch line-up already! I'm still working my way through it.



Levelfailer said:

I'm playing all of the psp best hits like disega, monster hunter, half minute hero, 3rd bday, and dynasty warriors STRIKE FORCE. Awesome 2 anolog sticks



Gamer83 said:

I'm still working through Vita's launch games myself though to be honest, Uncharted: Golden Abyss and MLB 12 The Show have been more than enough to keep me entertained. But for those wanting more May and June should be awesome between Mortal Kombat, Resistance: Burning Skies, Gravity Rush and Little Big Planet.



Mandoble said:

Even with an extense line-up, the only present heavy weight is Uncharted. Compared with all the movement you see for PS3 it seems that VITA is getting pretty frozen till this summer.



shinobi88 said:

YES!! Finally. I hate to see Sony struggle, when they put out such awesome gaming devices and franchises. It's a really good thing when a game developer panicks, though. When Nintendo freaked out about 3DS sales, fans were treated to a HUGE price drop, LOTS of free downloadable games, and a TON of new game announcements. I think I speak for everyone when I say that would be neat



Gamer83 said:


Agreed. It's never fun to watch a company struggle but I do think we'll get some great gaming news out of this, especially if it's true that Hirai would like to make PlayStation a huge part of the company's plan to get back on track.



Squiggle55 said:

I wish they would pour money into the compatibility fixes for the vita everyone is asking for instead of advertising. Just finally fixing things would be good advertising in itself.



Squiggle55 said:

also, why is the fact that PS+ minis still don’t work in US getting zero attention? I consider that an attention-worthy issue.



TheLZdragon said:

Seems to me that Vita bombed in Japan. They focused too much on the Western audience and the 3DS swooped in and took any chance of being a big seller in Japan as a result. They need to get the Vita back on board there

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