Looks like EA’s hard work promoting Mass Effect 3 has paid off pretty well for the publisher — reports spilling out of VentureBeat suggest that the RPG threequel sold a whopping 890k units in its first 24 hours on sale. That’s in the United States alone, by the way.

It’s safe to assume that the title’s already surpassed the one million unit milestone by now, with the game dropping across Europe today.

A chuffed John Riccitiello said that the publisher was “happy” with the numbers. We’re assuming he said it with dollar signs glinting in his eyes.

Have any of you lot picked up Mass Effect 3 yet? What are your first impressions?

[via venturebeat.com]