News Article

PlayStation Vita's US Ad Campaign Goes for the Kill

Posted by Sammy Barker

Daggers drawn

If you thought Sony’s European PlayStation Vita ad campaign – dubbed “The World Is In Play” – was thoughtful and evocative, then steel yourself for North America’s aggressive “Never Stop Playing” alternative.

Packed with face-melting bass lines, hostile voiceovers and unnerving death-stares, you’d think Sony was promoting a new late night serial drama rather than a portable gaming console.

The ad gets the point across, but we vastly prefer the European spot. Let us know which you favour in the comments.

Sponsored links by Taboola

From the web

User Comments (10)



fullyilly said:

I really hope Sony smash it with the Vita. It's a killer piece of kit and has so much promise. This is the first time I've been truly excited for a hardware launch since the PSP. Everything since then has felt so hum drum...oh, wait, everything since then has been a happy, lovey, family console under the name of Nintendo. Yeah that explains it.



Dak_n_Jaxter said:

I want to see Drake's face at every urinal. Please make this work Sony. Honestly, I don't even know anyone that really has any idea what a Vita is.... that's sad



Supereor said:



If I was Sony, my ad gimmick would be "Live Long, Love Long, Play Long". What do you think?

Yeah, I know, it's terrible, if Sony really used that, I'd set fire to every store that sold Vitas.



koops330 said:

How can I never stop playing if the battery life sucks

Also were is my Kevin Butler commercial with him they can sell anything



SpaceKappa said:

Ugh, I don't really like how the perception of gaming in the US is a competitive sport, where you have to dominate others to prove your own worth. Games can be cooperative, too! I like @GrandChaseLover's motto much better.

Leave A Comment

Hold on there, you need to login to post a comment...