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Eat A Cheesy Gordita, Win A PS Vita

Posted by Sammy Barker

Sony clearly loves fast food chains

The platform holder's been heavily aligned with Subway over the past couple of years, and now it's jumping into bed with Taco Bell in order to pimp the PlayStation Vita.

A new promotion — set to run from January 26th through March 11th — will see diners awarded with a brand new PlayStation Vita every 15 minutes. Prepare to work on that waistline.

The easiest way to be in with a chance is to pick up a specially marked $5 Buck Box, which bundles a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and a medium fountain drink, in addition to a redeemable "instant" win code.

Taco Bell's also concocted a Reality Fighters inspired mobile app, where you can battle with friends in order to win a console, and a special online contest designed around "how far you'd go to get a PlayStation Vita".

Winning at any of the three contests will net you a 3G PlayStation Vita, a copy of Little Deviants, a 4GB memory card and one additional game pooled from LittleBigPlanet, MLB 12: The Show and ModNation Racers: Road Trip.

That's a killer prize. Note that the competition is limited to North America. Of course it is, we don't even have a Taco Bell over here. Boo!

[via neogaf.com]

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