The platform holder's been heavily aligned with Subway over the past couple of years, and now it's jumping into bed with Taco Bell in order to pimp the PlayStation Vita.
A new promotion — set to run from January 26th through March 11th — will see diners awarded with a brand new PlayStation Vita every 15 minutes. Prepare to work on that waistline.
The easiest way to be in with a chance is to pick up a specially marked $5 Buck Box, which bundles a Cheesy Gordita Crunch, Crunchy Taco, Burrito Supreme and a medium fountain drink, in addition to a redeemable "instant" win code.
Taco Bell's also concocted a Reality Fighters inspired mobile app, where you can battle with friends in order to win a console, and a special online contest designed around "how far you'd go to get a PlayStation Vita".
Winning at any of the three contests will net you a 3G PlayStation Vita, a copy of Little Deviants, a 4GB memory card and one additional game pooled from LittleBigPlanet, MLB 12: The Show and ModNation Racers: Road Trip.
That's a killer prize. Note that the competition is limited to North America. Of course it is, we don't even have a Taco Bell over here. Boo!