Dead Island's newly announced "Ryder White" DLC is a textbook example of intriguing post-release content, extending the game's single-player campaign by "several hours" and allowing you to experience the game's events from the antagonist's point of view.

Throughout the course of the DLC, Deep Silver promises that you'll learn why Ryder became such an unpleasant character — and you'll also happen upon blueprints for two new weapon mods.

The DLC's due out on January 31st for $9.99 in North America. A European release will follow on February 1st for £7.99.