Sony Steps Up Move Awareness with European Campaign
Posted by James Newton
New mini site too
If PlayStation Move sales really are catching up with Kinect, a new campaign might just tip the balance in Sony's favour.
The PlayStation Move mini site from Sony Computer Entertainment Europe contains information, videos and a Move competition. The videos might not make much sense — something about gorillas and giant donuts — but then how much of Sony's advertising does?
UK viewers might also have caught one of the Move adverts currently doing the rounds on TV, which we've embedded below.