One way its achieving this is by heavily promoting the game's PlayStation Move implementation. In a new interview, Irrational Games gaffer Ken Levine has said that he can't wait to show off the hotly anticipated feature.
"Weve got the Move controls working now back at the studio, certainly more so than we had when we announced it at E3, and really were just waiting for the opportunity to show that with a new piece of content," he said in an interview with the PlayStation Blog.
"Its working well but we still have a lot of polishing to do. Of all the motion controllers in the world, the Move is the one best suited to a first-person shooter, and a lot of PlayStation games have done a great job incorporating it. I will say that were discovering some great opportunities with the Skyline gameplay, but rather than show it to people with an old demo, Id prefer to show it with a new piece of content."
The way Levine talks about BioShock Infinite's Move implementation suggests that it's set to go further than bog-standard first-person controls, making us supremely excited to see it all in action. Sadly he wouldn't specify exactly when we'd get our first look at the feature, leaving us hopeful it isn't too far away.