Craziest marketing campaign ever?

Man, Sony's marketing department has gone absolutely nuts lately. Take this new Kevin Butler featured Uncharted 3: Drake's Deception promotion. The platform holder's giving away $10,000 for the person able to sit in front of their computer with their arm outstretched for the longest.

Seriously? Seriously.

Sounds nuts, eh? That's because it is, but Kevin Butler sort of makes it all make sense. Eight hours is the current time to beat. Good luck with that.

Remember to glance through the rules before you commit to sitting with your arm outstretched for the next ten or so hours.

You can participate through here.