So to hear THQ gaffer Brian Farrell chat about the game's DLC plans is exceptionally exciting. The executive told an audience at a keynote in San Jose that the publisher is planning 40 weeks of DLC for the ambitious open-world title.

Farrell said that the DLC "will grow and change the experience as the consumer engages with the game". Let's hope there's some meaty stuff in there.

[Thanks TSA]