Saints Row: The Third Looks Like One Of The Most Promising Games Of The Year. Bizarrely.

So to hear THQ gaffer Brian Farrell chat about the game's DLC plans is exceptionally exciting. The executive told an audience at a keynote in San Jose that the publisher is planning 40 weeks of DLC for the ambitious open-world title.

Farrell said that the DLC "will grow and change the experience as the consumer engages with the game". Let's hope there's some meaty stuff in there.

[Thanks TSA]