"The film Dead Island will be an innovation of the zombie genre because of its focus on human emotion, family ties and non-linear storytelling," the company explained.

The movie's currently in the early development stage, with Sean Daniel (of The Mummy fame) leading production.

"Like the hundreds of journalists and millions of fans who were so passionate and vocal about the Dead Island trailer, we too were awestruck," said Lionsgate gaffer Joe Drake.

"This is exactly the type of property we're looking to adapt at Lionsgate - it's sophisticated, edgy, and a true elevation of a genre that we know and love. It also has built in brand recognition around the world, and franchise potential."

To be fair, it was a good trailer.