"I would say its a pretty decent length. Its not Skyrim, but its not three hours, or anything like that," said lead designer David Goldfarb. Inquiring as to Battlefield 3's campaign length as opposed to market competitor Modern Warfare 2's 5-hour campaign, Goldfarb responded: "Id say it was probably slightly more than that. Based on our play-times its probably more than that, but its not twice as long. But, again, well see. When you play it on hard difficulty, itll take a lot more time."
"Its all about making sure the experience is as awesome as possible. "Id rather have six hours of awesome than 12 hours of meh."
Goldfarb also fielded more expected inquiries, such as whether or not DICE would seek to one-up Infinity Ward's more explosive Modern Warfare moments ("We arent doing that. Its not about the competition.") and how the experience would play in relation to varying game modes. Check out the whole interview at VG247.