Japan will get the device before the year is out.

The news comes via an Associated Press report on MSN Money, which states that the anticipated device "won't be going on sale in the US or Europe in time for Christmas".

Sony hadn't officially promised a worldwide launch this year — though there definitely was some muddled messaging during its E3 conference — but it had promised a "phased global rollout" and talked about the possibility of two territories getting the device this holiday.

Hirai would not give any specific dates, and also flatly denied any change in pricing strategy after the recent Nintendo 3DS price-drop.

"We packed so much into the device and made it very affordable," Hirai said . "There is no need to lower the price just because somebody else that happens to be in the video game business decided that they were going to lower their price."