Ultimate Marvel vs Capcom 3 Started Life As DLC.

The company was originally intending to release the contents of Ultimate Marvel vs Capcom 3 as DLC, and intended to hit a March release window for some of the goods. Unfortunately, the Japanese earthquake disaster halted progress, causing Capcom to reconsider and eventually flesh out its plans as a brand-new retail release.

Ultimate Marvel vs Capcom 3 is a significantly fuller package than Capcom had originally intended, with twelve new characters, rebalanced gameplay and an updated multiplayer mode. Capcom has stressed that Ultimate Marvel vs Capcom 3 will get new DLC in the form of new costumes and new modes.

[source andriasang.com]