EA and Activision each want to dominate the first-person shooter pie, and that means Battlefield 3 and Call Of Duty: Modern Warfare 3 are preparing for a head-on collision later this year. It's a ballsy move from EA given Call Of Duty's mainstream popularity, but it's a battle that's thus far been fairly evenly matched.
Battlefield 3's obviously winning in the graphical stakes, but nothing EA's revealed of the game thus far suggests the campaign's going to come anywhere close to the bombastic first sequence Activision's shown for Call Of Duty: Modern Warfare 3.
Early sales indications are quite close too, according to industry analyst firm Cowen & Company. The company has stated that pre-order numbers for Battlefield 3 are "roughly comparable" to Call Of Duty: Black Ops, causing EA to raise the game's yearly sales estimate from 8 million to a whopping eleven million.
But according to British retailer GAME, Modern Warfare 3 pre-orders are tracking significantly ahead of Black Ops, so EA might still have its work cut out yet.
As far as we're concerned, it's the post-release battle that's going to be most important. We suspect there will be a lot of people that purchase both Modern Warfare 3 and Battlefield 3, but it all depends on which game the audience eventually gravitates towards that will get the biggest win.