But that's not the case. Speaking with Eurogamer at the Develop conference in Brighton, Sony's 3D gaffer, Mick Hocking, revealed that 3D needs to be done properly and appropriately to be truly successful.

"It's been a good first year," Hocking said of Sony's 3D initiative.

"We've got 50 million PlayStation 3s that support 3D playback. 3DTVs are selling well. We've had great response from our fans out there at game shows and forums about the 3D games we've produced. But the most important thing is 3D quality.

"We need to, and we're trying to encourage everyone to learn about 3D properly and come and talk to us so we'll support them when they convert the games.

"But only deliver the best quality 3D. As we've seen in some other industries, if you make great quality 3D, in film you could say Avatar – it's the most successful film of all time, it's the highest grossing film of all time – but since then that hasn't been followed up with the same degree of success.

"We've spent a lot of time getting great quality across all the PS3 games, and we've had a very good response for that, but it's really important we maintain that level of quality.

"If people see great quality 3D it does enhance the experience. It's a great feature for a game. But if they see poor quality 3D it can put them off.

"Unfortunately some people are producing poor quality 3D, in all mediums. Over the last 12 months we've seen TV, film, some games, where the quality hasn't been there. It's just a case of people need to understand how to work with 3D, how to make it technically correct and then how to use it creatively.

"Only add 3D where it makes a difference to the gameplay experience. It must add something. Don't just add depth for the sake of it."

Sony's added 3D support to a number of its top releases over the past 12 months, with the most notable including MotorStorm: Apocalypse and Killzone 3. According to Hocking, that's just the tip of the ice-berg, with much more content to come.

"All of our teams are doing great stuff. Killzone 3 was an excellent example of 3D. MotorStorm: Apocalypse was fantastic 3D. Ratchet & Clank: All 4 One, that's their first 3D game and it looks superb.

"We're onto the second generation of games and we've got things like Uncharted 3. They tend to do everything pretty well, and surprise surprise, they've done 3D really nicely as well. It looks beautiful."

[source eurogamer.net]