After taking a moment to gloat over Call Of Duty: Elite, EA has slapped an October 25th release date on Battlefield 3. That's a couple of weeks ahead of Call Of Duty: Modern Warfare 3's November 8th street date.

Accompanied by a stunning gameplay demo, EA also revealed that Battlefield 3 will get a multi-platform beta in September. Those that purchased copies of Medal Of Honor will get entry into that.

“We are proud to finally open the curtains and reveal Battlefield 3. The core development team has been together since 2005. We’ve grown together, taken some knocks together and now, we’re ready to take first person shooters to a whole new level, together,” said producer Patrick Bach.

“Like so many gamers out there, we’ve had some pretty wild ideas about what we’d want to see in a shooter. Until now, it was all just fantasy. But with Frostbite 2, even our most far-reaching ideas are becoming a reality. This is the game we’ve always wanted to create.”

Visually Battlefield 3 looks class-leading, but EA's still only demoing it on PC. It will be interesting to see how the game scales on PlayStation 3. Furthermore, we couldn't shake air of predictability ringing throughout DICE's Battlefield 3 gameplay demonstration. The mission depicted a tank cruising through a barren landscape before happening on an enemy stronghold. There just wasn't any of the bombast seen in Infinity Ward's Modern Warfare 3 presentation earlier in the evening.

Still, the war between Modern Warfare and Battlefield is certainly heating up, and it's going to be interesting to see how things play out. If EA get their marketing right, there's every chance Battlefield 3 could trump this year's Call Of Duty and catch Activision cold.