See: we love playing video games as much as we love writing about them. Because of that, we don't always want to watch every trailer or gameplay leak for a game we're excited about. We're sure you're all familiar with the term "media blackout".
Alice: Madness Returns is one of those games we don't want to know anything about. We watched the initial teaser trailers and we've been avoiding coverage since. But we still have a duty to report that coverage to you, our readers. So on this rare instance, we're going to post a trailer without watching it.
We're guessing this launch trailer is weird, ridiculous and bit creepy. If it's not, we're going to be disappointed when we pick up Alice: Madness Returns for real later in the month.