Unfortunately for the platform holder, no one will be moving anywhere as the campaign has been banned in Britain. The spot — which depicts a player throwing pretend punches and grasping a digital character in a head-lock — received eight complaints and has since been banned by the ASA (Advertising Standards Authority). Of the eight complaints, two suggested "that the game player was white and the computer character being tackled was black, and said the ad might be seen to condone racist violence". The other six complaints pleaded us to "think of the children" or something.
We assume Sony's campaign for The Fight is running to a close now anyway. We can't imagine a little bit of advertising controversy will affect The Fight's holiday sales potential. In fact, we'll direct you to our review right now. The Fight's one of the most under-rated games of 2010 in our humble opinion.