At least, that's the point this live action Call Of Duty: Black Ops advertisement is trying to get across. It features Jimmy Kimmel and Kobe Bryant. They are people you've probably heard of if you live in North America. (Honestly, we do know who they are here in Britain. Just about.)

The thing about the advert is, it's all a bit dumb. But in an absolutely amazing way. We're torn. Make of it what you will.