Sony's Latin American Success Down to One Key Principle
Posted by James Newton
And that's "Move is different"
As experienced gamers, we know that PlayStation Move and Kinect for Xbox 360 are very different control methods, but Sony knows that explaining that to the machines' expanded audiences is crucial to Move's success.
Speaking to IndustryGamers, Mark Stanley, SCEA's GM for Latin America, expressed the importance of communicating clearly the differences between Move and other motion control schemes:
Something as simple as Move is easily communicated, easily captivated by the region. The difference is we’ve been able very much to define the difference between Move and Wii and Kinect, which has helped us quite a bit.
Whilst the company's new advertising campaign for Latin America is a little on the creepy side (you'll see what we mean), it must have worked as Stanley states there currently isn't sufficient stock to to satisfy demand in the region. Proof, if any were needed, that babies can sell anything.