News Article

Sony's Latin American Success Down to One Key Principle

Posted by James Newton

And that's "Move is different"

As experienced gamers, we know that PlayStation Move and Kinect for Xbox 360 are very different control methods, but Sony knows that explaining that to the machines' expanded audiences is crucial to Move's success.

Speaking to IndustryGamers, Mark Stanley, SCEA's GM for Latin America, expressed the importance of communicating clearly the differences between Move and other motion control schemes:

Something as simple as Move is easily communicated, easily captivated by the region. The difference is we’ve been able very much to define the difference between Move and Wii and Kinect, which has helped us quite a bit.

Whilst the company's new advertising campaign for Latin America is a little on the creepy side (you'll see what we mean), it must have worked as Stanley states there currently isn't sufficient stock to to satisfy demand in the region. Proof, if any were needed, that babies can sell anything.


User Comments (1)



Swolern said:

I have the move and the kinect. and while i do most of my online gaming on the xbox when it comes to motion control i give it to the move. I bought the Fight Lights out and rented Fighters Uncaged. Boy am i glad i rented that game because it sucked. The Fight on ps3 is amazingly acurate with @ 98% acuracy feedback with minimal or no lag. Fighters Uncaged acuracy was only @ 60% and the lag was almost 1.5 sec at times which is horrible in a face paced game. I dont know what IGN was smoking when they gave Fight Lights Out a 3/10. Its a 9/10 in my book. So while kinect has potential if used correctly move won the first round by knockout.

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