Up until mid-way through this generation, Sony's marketing strategy for the PlayStation revolved around creating some kind of classy, otherworldly brand image for the platform

After taking a caning from Microsoft and Nintendo's "no-nonsense" advertising, Sony's switched to more generic campaigns with the fake PlayStation exec Kevin Butler in the US and "The Game Is Just Start" commercials in Europe. These ads have been massively successful, but in Latin America Sony's opted to go with their classic PlayStation marketing style.

Enter giant babies. Seriously, watch the video through the link. It's weird.