Sony has Shipped 1 Million Moves to America
Posted by James Newton
Note: "shipped", not "sold"
A few weeks ago, Sony revealed it has sold over 1.5 million Move controllers across Europe, a considerable achievement that led the company to claim it had to increase production to keep up. The North American arm of Sony Computer Entertainment has been much more cagey when it comes to revealing sales figures, but now CEO Jack Tretton has confirmed that one million Move units have been shipped to retailers across the country since launch.
Whilst this means Move has sold less than one million units to consumers across North and Latin America since September 17th, Sony's claim that it has sold one million controllers is strictly true – remember Sony sells to retailers, and they sell to consumers. The two claims are slightly different, but both true, if that makes sense.
Sony claims it won't have enough stock to satiate demand over Christmas, potentially leading to shortages until February, with Tretton stating:
We had to go back and increase production twice, we're absolutely maxed out right now.
With somewhere in the region of 2.5m Move units shifted in a month, it looks like Move is off to a healthy start, with the controller only just having launched in Japan. Only time will tell if it can maintain this momentum.