Up until now, only PlayStation Plus owners have been able to use the Move features in High Velocity Bowling, leading some to speculate that the update would cost non-subscribers. The good news is that the update hit in yesterday's PlayStation Store update and is absolutely free.

Other content available in the Store now includes a TV Superstars demo and dynamic theme, Halloween costumes for your EyePet and the usual avatars and videos too. Here's the full list of Move-related content:

TV Superstars Demo
Cook, model, and battle your way beyond 15 minutes of fame and into celebrity stardom! Use the PlayStation Eye camera’s unique face-capture technology to place you, friends and family into the starring roles of five action-packed TV shows. Then use your PlayStation Move motion controller to physically compete and rise to the top of the “A list” to become a household name. Download the demo today and begin your rise to fame!
ESRB Rated E
File size: 1.29 GB

Add-on Game Content

High Velocity Bowling Move (free)
High Velocity Bowling now offers PlayStation Move motion controller support! Bowl like the pros with a realistic bowling swing and movement. This content addition provides PlayStation Move motion controller support.
File size: 100 KB

EyePet DLC – Halloween Pack ($2.99)
The Hallowen Pack for EyePet brings the fun of Halloween directly to your living room! You’ve never seen a virtual pet quite like this. EyePet! Download the new pack today!
File size: 12 MB

Kung Fu Rider Toby Avatar Bundle ($1.49)
File size: 700 KB

*NBA 2K11 Videos:
Bulls Vs. Genghis Khan Trailer * (29 MB, HD)

*MJ Present Day Trailer (23 MB, HD)

MJ’s Greatest Moments Trailer (19 MB, HD)

Launch Trailer (80 MB, HD)

TV Superstars Dynamic Theme ($2.99)
File size: 4.13 MB

[via blog.us.playstation.com]