And so the struggle to find Move commences. Retailers across New Zealand are reporting that their stocks of Move won't be enough to satisfy their customers when the controller is launched on September 16th.

Sounds like Sony has a monster hit on its hands then, right? Well, no: Simon Barton, of retail chain Mighty Ape, explains:

It’s not due to massive demand, it’s due to small quantities of stock. The demand is nothing like a big game title.

According to Mighty Ape, it may face the first month of Move's availability with no or minimal stock, and other retailers have attempted to import additional stock from other territories with no luck, claiming that allocations from other countries have all been spoken for too. Is this an example of under-production to generate interest or a genuine case of supply struggling to meet demand? We'll leave you to decide.