Sony might be flashing the cash in the UK to get the Move name out to people next week, but it's laying on a big campaign in the US too, taking a large-scale tour to major cities on a mission to put Move into as many hands as possible.
Kicking off next week, four cities will receive dedicated stores called "PlayStation Move Headquarters": New York, Los Angeles, Chicago and San Francisco, with mall tours taking in all four cities plus Atlanta, Houston and Washington DC. There'll be plenty of opportunity to try out Move, its upcoming titles and get your questions answered by a real-life Move expert.
Coinciding with this outdoors tour, Sony has also kick off its living room invasion with the first in a new series of Kevin Butler commercials, placing the fictional executive into the fictional home of a fictional family to deliver some truths about Move. The campaign is set to run throughout the Fall, but here's the first advert below in all its self-referential glory.