According to the company's Danny Bilson, the game is being held back for a December reveal, during the VGAs.

“I’m not going to show it to you today,” Bilson said. “This is the only room we’re talking about Saints Row 3. We’re not showing it on the floor because the rollout starts in December on Saints Row 3.

“We’ve spent an extra year rebuilding the technology for this game. It is absolutely gorgeous and still completely insane.

“We’re also going to have a collectible card game, we’re going to have books, we’re going to have merchandise – we’re going to build this thing out into the biggest trans-media blowout ever seen.

“Most of these deals are already in place. I believe we’re going to announce this at the Spike awards in December.

“It’s really, really exciting what’s going on with Saint’s Row and when we launch this it’s really going to turn heads to what we’ve done with this brand.

“Saints Row is going to be a monster for us.”

Sounds like THQ are really getting behind the game then. Interesting, the other Saint's Row games have had flashes of genius. If this iteration gets the production budget it deserves, they could definitely hit it out of the park. We'll have to wait until December, innit.