The website reads:
The E3 2010 Expo is coming! Meet us here to find out what awesome PlayStation games and hardware are being revealed. We'll have exclusive articles, info about new and enhanced games for the PlayStation Move motion controller, announcements about our 3D developments, and trailers, info, and announcements about the most anticipated games of the decade (cough GT5 cough)."
It's the hardware reveal line that is causing people to spaz out. Could it be the PSP2? Well, we doubt it. But who knows? Anything could happen folks. It's E3!