The promotional spots will riff off Sony's now infamous Kevin Butler ads, with the arrogant Sony exec replaced by 12-year old PSP fanboy Marcus Rivers. His first spot will cameo Butler mind, with the kiddy-winkle teaming up with the K-man to bust some "noob kids".
Sony are readying adverts for Metal Gear Solid: Peace Walker and Modnation Racers. Expect to spot them soon.
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