Kevin Butler Understands.

But Kevin Butler, SCEA's figure-head marketing man, has had a word or two to say on the proceedings. Namely that he's sorry. He wrote on his Twitter page:
[quote]
"Sorry you had to do something else for 24 hours. I empathize. I game too. Kevin Butler, VP of Apologetic Apologies."</blockquote>

Oh Mr. Butler. All is forgiven.