Home's Not Quite Pulling The Amount Of Advertising Sony Envisioned.

Sure, when the Home open beta launched what seems like an eternity ago, it was pretty sparse. But since then the space has grown quite a lot, still not quite delivering on its potential, but still giving users plenty to do.

Sadly, according to Brand Week the service isn't quite attracting the level of advertising expected. That's because there's a huge barrier for entry, in getting content developed and implemented into the service.
[quote]
“From moment one, it kind of felt clunky,” said creative director at Denuo, John Rafferty. “And once you got through that, there wasn’t much there.

“There’s just a huge barrier to entry for advertisers.”</blockquote>

Alas, there is hope for the PSN in general as an advertising platform however:
[quote]
“Sony is a little more conservative in embracing their system as an ad platform,” said Dario Raciti of Ignition Factory.

“They just have less people [than Microsoft]. I think they are starting to go down the path of being more competitive with Xbox Live.”</blockquote>

The problem is, do any of us want to boot up our Playstation 3s to be greeted with a host of adverts? Obviously, from a financial sense it makes sense, but anyone who has seen the XBOX 360 dashboard will know the thing is cluttered to high-heaven with advertising. Which is most uncomforting seeing as you pay £40-a-year for Live.

We guess if Sony can implement a method of unobtrusive and relevent advertising (we wouldn't mind the odd note to tell us the day's new releases for example) we don't have a problem. But no-one wants to see Coca-Cola on the XMB.