EA Blow Dante's Inferno Advertising Budget On Super Bowl Blowout

As much as we think Dante's Inferno looks to be a decent hack and slash title, we've always wondered why they're putting a God Of War inspired title up against well, the real thing

by Sammy Barker Tue 2nd Feb 2010

Visceral's Twisted Take On Alighieri's Poem Is Set For Some Super Bowl Loving.

With Dante's Inferno due this week in Europe (next week in the US) and the real deal God Of War III coming just a month after that - it seems like commercial suicide right?

EA think not, as they're planning to drop an estimated $2.5 million promoting Inferno during this weekend's Super Bowl. You know, the American sporting event where clearly most viewers are familiar with Dante Alighieri. It'll mark EA's first ever commercial during the Super Bowl.

God Of War III will receive a new trailer on the 11th.