Every Single EA Game Released In Fiscal 2011 Will Feature DLC Or Online Multiplayer In Some Capacity.

Every one.

Considering Dante's Inferno will let you pay for some extra "souls" (which you totally earn from killing enemies in the game anyway), we're not surprised EA are making this move. If just 25 owners of the game take advantage of stuff like that, they'll make a killing. It's essentially free money.