Mad Catz must have been all like, "Hey SEGA, we think our video game accessories would sell better if Sonic was on them," and SEGA must have been all like, "Ok then Mad Catz, give us a cut of the profits and you can have our whored out hedgehog

"

Yep, that's exactly what happened, because Mad Catz have got a ton of Sonic The Hedgehog related video game goodies in the pipeline. And apparently some dude from Mad Catz, Darren Richardson, is totally stoked about the developments.
[quote]
"We look forward to offering unique and exciting accessories to fans of this truly iconic videogame and popular culture character."</blockquote>

Look out for all sorts of crazy Sonic branded garbage in the pipeline. We can't wait.