The Playstation.Blog are promising 100 new items to spend your cash on from tomorrow, including t-shirts, glow-sticks (really!) and the new Visari Throne Room apartment. Purchasing the apartment alone gains you access to over 70 items to direct your space with.
Note SCEA's new promotional campaign at the end of the trailer. "It Only Does Everything" is a pretty good slogan for the PS3 we reckon.