Personally we think they're both dumb and hilarious at the same time but we understand the point they're attempting to make. Much like a famous Call Of Duty 4 quote, Sony seem to think they may have "lost the battle but not the war". And what better bomb to drop than to claim Killzone 2 has had a whopping 1.1 million preorders at 3 weeks before it even launches.
Presumably running solely on Internet hype (still probably a bit too early to see Sony's big marketing push) a 1.1 million preorder figure at this stage is fairly impressive, especially when you consider the somewhat slow sales of both Resistance 2 and LittleBigPlanet last year.
Speaking with the Guardian SCEE boss David Reeves also commented onPlaystation's fortunes:
"We simply have to suffer a little, go down in market share and mind-share. It's like Ali vs. Foreman go eight or nine rounds and let him punch himself out. We're still standing, we're still profitable and there's a lot of fight in us. I don't say we will land a knockout blow, but we're there and we're fighting."</blockquote>
Reeves also goes on to state that Sony have learned much from their competitors. Concluding on price discussion Reeves pointed out that should the Playstation have dropped price before the holidays the company may have shifted more consoles but would have lost billions as a result.