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Topic: IGN Buys Humble Bundle

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KitsuneNight

according to gamasutra IGN finalised the purchase of humble bundle yesterday

from the article

>>However, a press release confirming the deal also noted that Humble will continue to operate independently in the wake of the acquisition, with no significant business or staffing changes. It will have some degree of support from IGN (which is itself owned by digital media giant J2 Global), specifically in terms of accelerating growth and raising more money for charity.

"If it's not broken, don't fix it," said Galbraith, who explained that IGN started looking to make a deal like this nearly a year ago. "The idea is just to feed them with the resources they need to keep doing what they're doing."

"We want to stick to the fundamentals in the short term. We don't want to disrupt anything we're doing right already," added Graham. "Because of the shared vision and overlap of our customer bases, there’s going to be a lot of opportunities."<<

yeah right whre have we heard that before ?
companies like these are usually tone deaf and contrary and humble wil be ran int o the ground due to IGN interference in no time

wanna bet that before 2020 everything that made humble unique
the pay what you want bundles
the comics
the books
the audio books
the bundles themself
all that wil be gone and replaced by IGN ads and steam keys ?

KitsuneNight

Dichotomy

Humble Bundles were great, but I can't help this won't be good for customers in the long run either. As they say, if it's not broke, don't fix it, but they will, probably using the charity angle with each update to justify it getting worse with each minor change. Oh well, Bundlestars has been seemingly getting better of late and there are a couple of others like Indiegala that will be ready to jump in should Humble be over exploited by its new overlords.

Dichotomy

Haruki_NLI

My main concern is Humble Bundle has published games, like A Hat in Time, and then we get into the ethics of IGN reviewing, and effectively being able to potential forge an image of a product they have ownership of.

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KitsuneNight

@Dichotomy

i forgot all about bundlestars
and there is also groupees here is hoping humble will fare better then we think
but we all know it wont

KitsuneNight

Octane

@BLP_Software But IGN would neeever do something like that.

As long as publishers decide who gets review copies, the review scores are already influenced anyway. There's a reason why some reviewers like Jim Sterling don't get review copies anymore, they call them "wild cards", since a good score is never guaranteed. And reviewers keep handing out high scores left and right, because they want to keep the publishers happy. A review copy means early reviews, which means more clicks. No matter how you cut it, fair reviews don't exist.

Octane

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