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It's Like A Revolution, Playstation 3 Is Everywhere These Days.

I currently reside in England, but shhh, don’t tell anyone. Yesterday I had to actually go outside. During my journey I noticed something I’d never seen before – a Playstation 3 plastered across the side of the bus. I was dumbfounded. I’d seen the XBOX 360 on a bus before, but never a Playstation 3. Never. Sony don’t advertise right? It was bizarre.

When I got home, still in a sense of shock you must imagine, I turned on the TV hoping to catch the latest episode of Neighbours on Channel 5. Within about 4 minutes of the TV having been switched on, I see the new Playstation 3 logo pop onto the screen. “What the-?!” I murmur.

It’s a Need For Speed: Shift advert, headed and footed by the Playstation 3 logo and images of the PS3 Slim/pricing information. For years and years now I’ve seen Microsoft do a similar thing. Take a multiplatform release and make it appear exclusive.

Needless to say I was dumbfounded. Since the Playstation 3 launched I have yet to see any real promotion for anything related to it. But yesterday, well, I could actually go on. Walking past the local GameStation store in my area I saw massive Playstation 3 posters in the window. Outside the GAME store was a little sandwich board detailing their Playstation 3 bundle. It’s like the system has been reborn here in England, it really feels that way.

With Microsoft releasing a Halo game around the corner, I’m sure they’ll have a promotion of their own, but these past few weeks have been Playstation mad. Even the ill-fated Watchdog report on the BBC suggested a turn of interest in the Playstation 3 — sure the topic was inherently bad press, but needless to say the poor team of researchers who pieced together the episode thought that the PS3 was a big enough deal to rake in viewers at this time.

It’s a massive turn of events. A company well known for arrogance in the marketing department have got their shit together. Playstation is everywhere — and it’s not weird commercials involving babies crying in the middle of a room, it’s real marketing. It’s honest.

I just hope Sony put everything they have behind this holiday’s exclusive games. At the end of the day, games sell consoles. And I think Ratchet & Clank, Uncharted 2, Eye Pet and, dare I say, Gran Turismo 5, could sell a helluva lot of consoles.

“Twiggy” is an anonymous PushSquare columnist who has been spotted in three major cities across the globe. It’s rumoured he’s on the run from the British monarchy who accused him of treason.

Previous entries in the “Twiggy” range:

• Playing PSone Classics On The PSP Is The Best Thing Since Sliced Bread
• Sony Must Be Feeling Bullish After An Excellent GamesCom
• I’ll Rue The Day The Singleplayer Dies
• Please Stop Extending Your Games With Annoying Treasure Hunts
• The Scope Of DLC Is Changing
• Why Do People Promote A Single System Future?
• The Digital Download vs. The Peripheral, Is The Video Game Industry Moving In Separate Directions?
• The Ideas Presented In Mirror’s Edge & Red Faction Guerrilla Will End Up Everywhere
• The Importance Of Exposure Against An E3 Splash: Which Is More Important?
• Sony’s Wand Technology Sent Out A Fierce Message To Competitors Hours After They Comfortably Assumed Victory
• Sony’s First, Second & Third Party Alliances Will Ensure A Thrilling E3 2009 Showcase
• Playstation 3 Is Platformed Out With Bionic Commando & inFamous This Week, And It Reminds Me How Much I Love Super Mario 64
• In A Year Dominated By Blockbuster Sequels, Quantic Dream’s Heavy Rain Vision Could Be The Diamond In The Rough
• Here’s What I’d Request In The PSP Go! If I Had A Job At Sony & A Say In Such Things
• Does The Playstation 3 Need Motion-Control & How Will Sony Apply It?
• Why Did Guerilla’s Killzone 2 Force Me To Kill The More Interesting Good Guys? I Hate The ISA!
• Sony’s E3 2009 Press Conference Could Be The Biggest In History & A Turning Point In Software Perception
• A Playstation 3 Pricecut Could Cripple Sony So Stop Asking For It